Many businesses, big and small don't realise that they need to invest time in defining their product or service offering before embarking on sales and marketing activity. This means they can waste money on telling lots of potential customers about something that isn't competitive or distinctive compared to the competition.
We think that before you spend a penny on marketing you need to make sure your product or service is clearly defined, clearly differentiated and perfectly priced. Our product development process benchmarks your product versus your competitors before making recommendations on how to pull your product range into shape to offer your customers specific reasons to buy from you.
We can also size market opportunities for you, complete customer research that gets to the root of their real needs, run co-creation workshops and complete customer testing of product concepts.